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Trademark licensing is used by a wide range of companies seeking value from intellectual property such as artwork, brands and characters.
Conventional licensing is the most popular form and does not usually require in-depth analysis or extensive strategic planning. Brand extension licensing is more complex and requires a disciplined, research-based aapproach to minimize risk and maximize ROI.
Goldmarks provides services to improve the effectiveness and value of brand licensing initiatives. We utilize proprietary tools to plan, develop, and enhance the value generated by licensed products.
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