We have worked with a wide range of brands across numerous product categories. Our core competencies are brand licensing strategy, consumer research, and license development.

Brands

  • ACDelco
  • Chevrolet
  • Chiquita
  • Classico
  • Corvette
  • Eating Right
  • Egg Beaters
  • Gino’s East
  • Glory Foods
  • Goodwrench
  • Heinz
  • Jack Daniel’s
  • Jamba Juice
  • Jarritos
  • JennAir
  • Jenny Craig
  • Kahlua
  • Magic Chef
  • Maytag
  • McDonalds
  • Mott’s
  • O Organics
  • Ocean Spray
  • Ore-Ida
  • Oreo
  • Quaker State
  • Rust
  • Oleum
  • SilverStone
  • SnackW ell’s
  • Taco Bell
  • Teflon
  • Western Electric

License Development

We have pursued and/or developed new brand extension licenses in a wide range of product categories.

Automotive chemicals
Anti-freeze and radiator flush
Car wash chemicals
Hardware
Hand tools
Power tools
Task lighting
Automotive parts and tools
Jacks and hoists
Jumper cables
Maintenance tools
Oil filters
Pressure washers
Motor oil
Waxes and polishes
Home appliances
Air cleaners
Hand vacuum cleaners
Room air conditioners
Small kitchen electrics
Water heaters
Beverages
Specialty coffees
Ready-to-drink coffee
Lubricants
Marine lubricants
Multipurpose oils
Condiments
Mustard
Sauces and marinades
Sporting goods
Electric bikes
Mountain bikes
Dairy
Cottage cheese
Cream cheese
Eggnog
Yogurt
Desserts
Chocolates
Ice Cream
Frozen yogurt
Fresh fruit
Apples

Category Analysis

We have conducted primary and secondary research across many product categories.

Apparel Frozen fruit
Auto electronics Garage door openers
Auto restoration parts Heating and air conditioning
Auto replacement parts Home roofing and siding
Bicycle accessories Kitchen food prep
Confections Large kitchen appliances
Caulks Microwave ovens
Ceiling fans Outdoor barbeque grills
Deicers Outdoor swings and gym sets
Driveway sealants Outdoor power equipment
Dietary supplements Prepared meats
Engine treatments Roof coatings
Fitness equipment Toys
Floor maintenance chemicals Water softeners
Fresh fruit Watches