Goldmarks' principals have experience in a wide range of product categories and led the development of many brand extension licensed products. Four Case Studies are presented below.

Beverages

Whole Bean Coffees

Allied Domecq licensed Millstone Coffee to develop co-branded Kahlua whole bean coffee.

  • Brand positioning: versatile beverage, great tasting, premium quality
  • Distribution: national supermarket chains such as Albertsons, Ralphs and Kroger
  • Results: gained national distribution and generated outstanding exposure for the Kahlua brand

Condiments

Grilling Sauces

  • Brown-Forman licensed HJ Heinz to create Jack Daniel’s Grilling Sauces.
  • Brand positioning: special occasion/reward, distinctive flavor, premium quality
  • Distribution: national supermarket chains such as Albertsons, Ralphs and Kroger
  • Results: became a leading brand and provided substantial exposure for Jack Daniel’s

Frozen Food

Frozen Pizza

Gino’s East of Chicago licensed Nostalgic Foods to distribute Gino’s East branded frozen deep-dish pizza.

  • Brand positioning: authentic, Chicago-style, premium quality, great value
  • Distribution: grocery and supermarkets such as Cub Foods, Dominick’s, and Jewel
  • Results: broad distribution increased exposure for Gino’s East of Chicago restaurants, while the authentic positioning and premium quality focus provided a competitive advantage for Nostalgic Foods

Produce

Fresh Apples

Mott’s USA licensed CH Robinson to distribute Mott’s brand fresh apples.

  • Brand positioning: fresh, favorite varieties, highest grade quality
  • Distribution: supermarket and club stores including Kroger, Wal-Mart and Sam’s Club
  • Results: quality focus and premium grading enhanced the Mott’s brand image as natural, wholesome, premium