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Analysis of markets, product concepts and licensing partners

> Feasibility
> Annual Plans
Selection of licensing partners and negotiation of agreements

> Licensing-in
> Licensing-out
Development of strategies to enhance license relationships

> Licensor
> Licensee
   
  The following topics address key elements of the license development process.

Agent Selection

License Acquisition Criteria

Licensor Readiness

Licensed Product Valuation

Keys to Licensing Success

Product Concept Screening

Category Due Diligence

Contract Development

Licensing Fundamentals
 
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