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Analysis of markets, product concepts and licensing partners

> Feasibility
> Annual Plans
Selection of licensing partners and negotiation of agreements

> Licensing-in
> Licensing-out
Development of strategies to enhance license relationships

> Licensor
> Licensee
   
 
Introduction
 
Licensing Fundamentals
Brand Extension Licensing Process
Brand Extension Licensing Drivers
Conventional Licensing Process
   

About Us

 
Company
 
Brand Extension Experience
Conventional Licensing Experience
Values
   
Credentials
 
Brands
Licensees
   
Services
 
Strategic Planning
 
Brand Analysis
Feasibility Study
Licensing Plan
   
Partner Development
 
Category Market Analysis
Concept Development
License Development
   
Licensing Operations
 
Licensor
Licensee
   
   
Resources
 
Papers
 
A Cure for licensing dyslexia
Brand Extensions Thrive in Supermarkets
How much for the brand license?
Retailer Brand Licensing Continues to Grow
   
Good Practices
 
License Alignment
Selecting an Agent
Key Licensee Considerations
Licensor Readiness Test
Keys to Licensing Success
Product Concept Screening
Category Market Analysis Criteria
License Terms Criteria
License Acquisition Criteria
   
Industry Links
   
Visitor Tips
   
 
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