Analysis of markets, product concepts and licensing partners

> Feasibility
> Annual Plans
Selection of licensing partners and negotiation of agreements

> Licensing-in
> Licensing-out
Development of strategies to enhance license relationships

> Licensor
> Licensee
  Why are an increasing number of companies securing licensing rights to powerful brands?

It's because brand licensing can provide a number of advantages for licensees. Licensing a strong brand brings instant consumer awareness and appeal. It also allows the licensee to offer a flanker brand that protects the core brand while entering new channels, thereby improving market coverage, minimizing cannibalization, and increasing sales.

Goldmarks works with licensees to identify and secure brands that have substantial value. We have licensing experience in a diverse group of industries, and can offer you a potent mixture of marketing and business development expertise.

See License Acquisition Criteria
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