Analysis of markets, product concepts and licensing partners

> Feasibility
> Annual Plans
Selection of licensing partners and negotiation of agreements

> Licensing-in
> Licensing-out
Development of strategies to enhance license relationships

> Licensor
> Licensee
  The licensing-out process includes the development of a category sales strategy and a business plan for the new licensed product. Typically, this process involves seven phases:
  1. Creating category sales strategy
  2. Developing sales materials and business plans
  3. Qualifying prospective licensees
  4. Meeting with and presenting to prospective licensees
  5. Negotiating license terms with prospective licensees
  6. Creating marketing plans
  7. Developing license agreements
Prospective licensees should be evaluated based upon operational, financial and marketing capabilities. The ideal license candidate is strong in each of these areas and is willing to make contractual commitments to ensure the success of the licensed product business.

See contract development to learn more.
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