Analysis of markets, product concepts and licensing partners > Feasibility > Annual Plans Selection of licensing partners and negotiation of agreements > Acquisitions > Sales Development of strategies to enhance license relationships > Evaluation > Alignment       The licensing plan delineates the strategies, tactics and resources required to achieve the objectives and goals of the licensing program. The plan for a brand extension licensing program should include the following elements: Vision and mission statements Objectives, goals, strategies and tactics Preliminary category analysis and sales strategies Competitive analysis Product categories and concepts Licensee and retailer selection criteria Licensing sales and marketing materials Product standards, specifications and guidelines Testing/safety requirements Licensing marketing programs Licensee support programs Resource requirements Budget and financial projections Licensing return valuation Detailed 90-day action plan Approval/sign-off from senior management   See Keys to Licensing Success to learn more.