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Goldmarks
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Articles posted by "goldmarks"

Concept Screening Fundamentals
  Download Paper Trademark licensing is often segmented into ‘conventional licensing’ and [...]
Brand Extensions Thrive in Food
  Download Paper An increasing number of licensors are extending their brands into new product [...]
Retailer Licensing Continues to Grow
  Download Paper Consumer goods manufacturers are scrambling as a growing number of retailers [...]
A Cure for Licensing Dyslexia
  Download Paper As an active participant in the ‘licensing industry’, I’ve seen a lot of [...]
How much for the brand license?
  Download Paper Valuation of brand extension license opportunities By Kirk Martensen November, [...]
Brand license alignment
  Download Paper Integrating marketing objectives into the license agreement By Kirk Martensen [...]
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Founded in 1997, Goldmarks provides research, planning and development of new licensed products for brand owners, licensees and agencies.
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Goldmarks Company
5600 N. River Road Suite 800 Rosemont, IL 60018
Tel. (773) 334-7800
E-mail: kirkm@goldmarks.net
   
Recent Posts
  • Concept Screening Fundamentals
  • Brand Extensions Thrive in Food
  • Retailer Licensing Continues to Grow
  • A Cure for Licensing Dyslexia
  • How much for the brand license?
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