We have worked with a wide range of brands across numerous product categories. Our core competencies are brand licensing strategy, consumer research, and license development.
Brands
- ACDelco
- Chevrolet
- Chiquita
- Classico
- Corvette
- Eating Right
- Egg Beaters
- Gino’s East
- Glory Foods
- Goodwrench
- Heinz
- Jack Daniel’s
- Jamba Juice
- Jarritos
- JennAir
- Jenny Craig
- Kahlua
- Magic Chef
- Maytag
- McDonalds
- Mott’s
- O Organics
- Ocean Spray
- Ore-Ida
- Oreo
- Quaker State
- Rust-Oleum
- SilverStone
- SnackWell’s
- Taco Bell
- Teflon
- Tree Top
- Western Electric
License Development
We have pursued and/or developed new brand extension licenses in a wide range of product categories.
| Automotive chemicals Anti-freeze and radiator flush Car wash chemicals |
Hardware Hand tools Power tools Task lighting |
| Automotive parts and tools Jacks and hoists Jumper cables Maintenance tools Oil filters Pressure washers Motor oil Waxes and polishes |
Home appliances Air cleaners Hand vacuum cleaners Room air conditioners Small kitchen electrics Water heaters |
| Beverages Specialty coffees Ready-to-drink coffee |
Lubricants Marine lubricants Multipurpose oils |
| Condiments Mustard Sauces and marinades |
Sporting goods Electric bikes Mountain bikes |
| Dairy Cottage cheese Cream cheese Eggnog Yogurt |
Desserts Chocolates Ice Cream Frozen yogurt Fresh fruit Apples |
Category Analysis
We have conducted primary and secondary research across many product categories.
| Apparel | Frozen fruit |
| Auto electronics | Garage door openers |
| Auto restoration parts | Heating and air conditioning |
| Auto replacement parts | Home roofing and siding |
| Bicycle accessories | Kitchen food prep |
| Confections | Large kitchen appliances |
| Caulks | Microwave ovens |
| Ceiling fans | Outdoor barbeque grills |
| Deicers | Outdoor swings and gym sets |
| Driveway sealants | Outdoor power equipment |
| Dietary supplements | Prepared meats |
| Engine treatments | Roof coatings |
| Fitness equipment | Toys |
| Floor maintenance chemicals | Water softeners |
| Fresh fruit | Watches |