We conduct primary and secondary market research for brand owners, licensees and agencies. We specialize in online surveys for concept screening and prioritization.

Category Analysis

Category analysis involves the collection and evaluation of facts, practices and trends in a specific product or service category. The objectives and budget often determine the process and output or deliverables.

Category analysis can also include competitive intelligence, partner due diligence, and end-user or consumer research.

Concept Screening

Online surveys have become standard operating procedure for new product concept screening. Online surveys provide a number of benefits for concept screening:

  • Fast and consistent application
  • Multiple concepts can be compared
  • Highly targeted reach
  • Relatively low cost

Goldmarks – Concept Screening