We develop strategic partnerships based on intellectual property to create distinctive, new products that have strong appeal and value.
Use of intellectual property to enter new markets can have high value for many businesses. This includes using trademarks, logos, trade dress and copyrights to differentiate and attract customers to new products and services.
Since 1997, we’ve specialized in developing brand extension licensed partnerships to generate incremental promotion and revenue for clients. We have wide ranging experience across B2B and B2C businesses in automotive, consumer electronics, food & beverage, healthcare and housewares verticals.
We utilize extensive market research and user insights in the evaluation and planning of new products and services. Account-based marketing, online user surveys and market sizing are among the tools we use to develop successful partnerships and products with high value.