Goldmarks provides brand licensing services focused on developing new consumer products. Our clients include licensors, licensees and agencies that require strategic planning, research and business development experience.
Our primary services are strategic planning, market research, and business development. We understand the importance of measurement and accountability, and utilize performance metrics in our work.
Success in brand licensing requires a long-term orientation, measurement and accountability. Whether developing a large program or a single new license, these tenets are critical.
Companies that prioritize speed or royalty revenue can compromise long-term ROI. Aggressive, revenue driven objectives can conflict with developing sustainable licensed products.
Measurement is another important element. Lagging indicators often include sales and royalty payments. Leading indicators such as advertising and promotion should also be used to plan and manage product lines.