• Conventional Licensing Screen evaluates trademark logo or design driven product concepts. It is most appropriate for art, celebrity, entertainment, character, publishing, toys/games or non-profit licensing. The software analyzes 25 Evaluation Criteria and six key Success Metrics that indicate the strength of your licensed product concept.
• Brand Extension Licensing Screen evaluates brand extension licensed concepts for consumer products. It is appropriate for extensions where the consumer believes the product is produced or sold by the licensor. The software analyzes 40 Evaluation Criteria and nine key Success Metrics that indicate the strength of your licensed product concept.
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