We develop strategic partnerships based on intellectual property to create distinctive, new products that have strong consumer appeal.
Use of intellectual property to enter new markets can have high value for many businesses. This includes using trademarks, logos and copyrights to differentiate and attract customers to new products and services.
Since 1997, we have specialized in developing brand extension licensed partnerships to generate incremental promotion and revenue for clients. Our experience across B2B and B2C businesses includes automotive, consumer electronics, food & beverage, and healthcare verticals.