If a licensing agent can not answer all of the questions below to your satisfaction, you should probably look for another firm.
- Who are the firm’s current clients – are there any conflicts?
- What is the firm’s orientation and area of specialization?
- Has the firm demonstrated competency in marketing and licensee development?
- Can the firm provide case studies and clear explanations describing its licensing methodologies and processes?
- Does the firm have experience working in your industry?
- Who would be working directly on your business and what is their experience?
- How important would your business be to the firm?
- Would the firm seek creative solutions to your problems rather than simply relying on techniques used in the past?
- Does the firm offer valuation and ROI analysis?
- How does the firm compare to its competitors?