If a licensing agent can not answer all of the questions below to your satisfaction, you should probably look for another firm.

  1. Who are the firm’s current clients – are there any conflicts?
  2. What is the firm’s orientation and area of specialization?
  3. Has the firm demonstrated competency in marketing and licensee development?
  4. Can the firm provide case studies and clear explanations describing its licensing methodologies and processes?
  5. Does the firm have experience working in your industry?
  6. Who would be working directly on your business and what is their experience?
  7. How important would your business be to the firm?
  8. Would the firm seek creative solutions to your problems rather than simply relying on techniques used in the past?
  9. Does the firm offer valuation and ROI analysis?
  10. How does the firm compare to its competitors?