Brand Licensing

  Download Paper Trademark licensing is often segmented into ‘conventional licensing’ and ‘brand extension licensing’. Brand extension has become a…

  Download Paper An increasing number of licensors are extending their brands into new product categories. These brand owners are…

  Download Paper Consumer goods manufacturers are scrambling as a growing number of retailers gain control of powerful brands. Much…

  Download Paper As an active participant in the ‘licensing industry’, I’ve seen a lot of change over the last…

  Download Paper Valuation of brand extension license opportunities By Kirk Martensen November, 2003 Corporate or brand licensing represents a…

  Download Paper Integrating marketing objectives into the license agreement By Kirk Martensen November, 2004 Most trademark licensing relationships are…