Concept Screening Fundamentals Download Paper Trademark licensing is often segmented into ‘conventional licensing’ and [...]
Brand Extensions Thrive in Food Download Paper An increasing number of licensors are extending their brands into new product [...]
Retailer Licensing Continues to Grow Download Paper Consumer goods manufacturers are scrambling as a growing number of retailers [...]
A Cure for Licensing Dyslexia Download Paper As an active participant in the ‘licensing industry’, I’ve seen a lot of [...]
How much for the brand license? Download Paper Valuation of brand extension license opportunities By Kirk Martensen November, [...]
Brand license alignment Download Paper Integrating marketing objectives into the license agreement By Kirk Martensen [...]
