Goldmarks evaluates trademark and copyright IP for license acquisition using a proprietary structural-fit framework and negotiation-ready economics.
- License-side only (independent evaluation)
- Structured and repeatable (0–100 scoring)
- Negotiation-ready outputs (royalty and MG discipline)
Problem
Popular IP doesn’t always win in your category.
- Category misalignment is expensive (inventory, markdowns, and wasted approvals)
- Brand enthusiasm doesn’t automatically translate to purchase in your aisle
- Deal terms often get set before the economics are understood
Solution
A proprietary model for category fit—designed for license acquisition.
- Category Capability Index™ (CCI)
Structural fit scoring across five dimensions - Financial Overlay
Converts fit into lift, revenue, royalty feasibility, and break-even logic - Negotiation Guidance
Term positioning anchored to risk-adjusted economics
How It Works
- Align on category, channel, and price tier constraints
- Score CCI (structured rubric + rationale)
- Run financial overlay and scenarios (Conservative / Base / Aggressive)
- Deliver decision pack and term guidance
Service Options
- Single IP evaluation
- Comparative evaluation (up to 5 IPs)
- Portfolio screening / prioritization
- Negotiation support (optional)
The Category Capability Index™ brings discipline and rigor to licensing decisions.