Translate structural fit into disciplined deal economics—so you know what terms the opportunity can actually support.
Outputs
- Expected lift range (with slope/cap/floor controls)
- Incremental net sales and incremental gross profit
- Royalty ceiling (planning estimate) and recommended band
- Break-even incremental sales/units (incl. upfront + marketing)
- Risk-adjusted expected incremental profit (scenario-based)
How It Supports Negotiation
- Anchors royalty asks to incremental economics
- Clarifies MG exposure relative to break-even thresholds
- Creates a defensible rationale for counterproposals