The challenge is rarely a shortage of trademarks. The challenge is identifying which trademarks are realistic candidates for licensing and which ones are most relevant for your specific business.
Goldmarks helps clients search more intelligently by focusing on licensable trademark opportunities that can be screened against category relevance, strategic fit, and downstream economic viability.
Trademark Search Support for Licensees
Our trademark license search work is designed to help clients build a better starting set of opportunities. Depending on the assignment, this may include:
- Identifying trademarks with relevance
- Screening properties by category, audience, positioning and channel
- Building a customized licensing opportunity universe
This is not a generic trademark lookup exercise. It is a business-oriented search process intended to support critical licensing decisions.
Typical Use Cases
We help identify licensing opportunities that are right for our clients’ unique business needs:
- Find trademarks that fit a specific product category
- Replace or expand beyond current licensed trademarks
- Explore adjacencies or new white-space opportunities
Typical Outputs
Depending on project scope, Goldmarks can provide:
- A targeted list of trademark candidates
- Segmented opportunity groupings
- Short-list recommendations
For clients needing deeper diligence, the search phase can connect directly into our evaluation and acquisition services.
Search Is Only the First Step
Finding a trademark candidate is only the first step. After the search phase, many companies need to assess category fit, financial feasibility, and comparative strength versus alternative properties. This is where our evaluation and acquisition services can add value.
Goldmarks can help build a more relevant candidate universe and connect that search to disciplined evaluation and acquisition decisions. Ask about our list of the 300 most licensable brands for 2026 – it could serve as a useful starting point.