Licensors should consider a number of factors in assessing their licensing “readiness”.
Organizational
- Industry segments and related trends
- Product sales and distribution systems
- Personnel resources
- Financial resources
Brand
- Image, equity and positioning
- Consumer awareness, strength and relevance
- Advertising and promotion
- Communications policies and practices
Licensing Support
- Licensing objectives and strategies
- Advertising and collateral materials
- Consumer research studies
- Trademark registration and infringement programs
Licensing Appeal
- Existing licensees
- Brand transferability
- Product category opportunities
- Licensee suppor
Please contact us to learn more.