We provide market research and partnership development services to create new products and services. We specialize in brand extension licensing, which requires a long-term orientation and mutual commitments between partners to be successful.
We combine disciplined, new business processes with insights gained from working across many different industries, products and services. We also have in-depth experience in automotive, housewares and food & beverage markets and categories.
Developing successful partnerships requires specialized knowledge and experience. Our capabilities and services include:
- Strategic intellectual property evaluation and positioning
- In-depth market research and opportunity sizing
- Consumer research and concept validation
- Partner identification, qualification, and negotiation
- Licensed product planning, sales and promotion