Our core business is developing strategic partnerships that use intellectual property to create new products and services. Trademark licensing is often used to develop these partner relationships.
We combine a disciplined, new business process with insights gained from working across many different industries, products and services. We have wide ranging experience in automotive, healthcare, home improvement, housewares and food & beverage verticals.
We specialize in developing new “brand extension” products, which involves intellectual property evaluation, market research, and partner development. Our toolkit includes creative ideation, concept screening, market sizing, consumer research, VOC surveys, and partner qualification and negotiation.