Our services are focused on developing strategic partnerships and license agreements to create new products and services that benefit both parties. We specialize in brand extension licensing, which requires market research and new business development skills.
We combine a disciplined, new business process with insights gained from working across many different industries, products and services. We also have wide ranging experience in automotive, healthcare, home improvement, housewares and food & beverages.
Our methodology encompasses:
- Strategic intellectual property evaluation and positioning
- In-depth market research and opportunity sizing
- Consumer research and concept validation
- Partner identification, qualification, and negotiation
- Licensed product planning, sales and promotion