Brand Licensing 18 Feb 2017 Concept Screening Fundamentals Download Paper Trademark licensing is often segmented into ‘conventional licensing’ and ‘brand extension licensing’. Brand extension has become a… goldmarks
Brand Licensing 18 Feb 2017 Brand Extensions Thrive in Food Download Paper An increasing number of licensors are extending their brands into new product categories. These brand owners are… goldmarks
Brand Licensing 18 Feb 2017 Retailer Licensing Continues to Grow Download Paper Consumer goods manufacturers are scrambling as a growing number of retailers gain control of powerful brands. Much… goldmarks
Brand Licensing 18 Feb 2017 A Cure for Licensing Dyslexia Download Paper As an active participant in the ‘licensing industry’, I’ve seen a lot of change over the last… goldmarks
Brand Licensing 18 Feb 2017 How much for the brand license? Download Paper Valuation of brand extension license opportunities By Kirk Martensen November, 2003 Corporate or brand licensing represents a… goldmarks
Brand Licensing 18 Feb 2017 Brand license alignment Download Paper Integrating marketing objectives into the license agreement By Kirk Martensen November, 2004 Most trademark licensing relationships are… goldmarks
