The Category Capability Index (CCI) is a proprietary framework that measures whether an IP can convert into purchase behavior in your category—independent of syndicated popularity rankings.
What CCI Measures
- Identity Congruence – archetype alignment, permission, authenticity stretch
- Functional Relevance – performance/quality signaling and usage context
- Purchase Motivation Transfer – affinity → purchase conversion drivers
- Retail & Channel Compatibility – channel overlap, shelf distinction, seasonality
- Execution Feasibility – approvals friction, asset availability, adaptability
What You Get
- CCI score (0–100) + interpretation band
- Key drivers and constraints (what to lean into / what to avoid)
- “If-then” recommendations (how to make it viable if fit is conditional)
Why It’s Different
Supplemental by design—not dependent on third-party feeds.
CCI is built to work even when syndicated datasets are unavailable, incomplete, or expensive. When clients want external data layered in, it’s additive—not foundational.